NextLevelFIT™ is an early-stage technology platform reimagining how consumers discover and purchase clothing by addressing one of the industry’s most persistent challenges: inconsistent fit. Today, shoppers rely on size labels that vary widely across brands, resulting in uncertainty, low purchase confidence, and significant return-related costs across the retail ecosystem. NextLevelFIT introduces a new approach that combines a personalized Fit ID with proprietary fit intelligence to evaluate how garments will fit before purchase. The platform is designed to:
• Increase purchase confidence through personalized fit insights
• Bridge the gap between individual body profiles and garment variability
• Enable more informed decisions in both digital and in-store environments
• Reduce return-related waste and operational inefficiencies at scale
Future capabilities include visualization experiences, AI-assisted styling, and intelligent product interaction designed to enhance how consumers explore and purchase apparel. NextLevelFIT is currently in early validation, with an initial focus on denim - one of the most challenging categories for consistent fit. We are actively exploring partnerships across apparel, retail innovation, and technology.